With the rise of artificial intelligence (AI), copywriters worry that their jobs may become obsolete. So then, what is ChatGPT? ChatGPT specifically is a powerful language model trained by OpenAI that can write marketing scripts and other types of content— but there are several reasons why we believe ChatGPT won’t replace real copywriters. Here are our top six! What is … Read More
The Educational Lead Generation Approach: Turn Learning into Selling
Traditional lead generation means first establishing a target market, and then reaching out to ask “Does our product/service interest you at the moment?” If the prospect says Yes , then we commence with a tried-and-true sales process. Set a discovery call → Make the pitch → Answer questions → Field objections → Close the deal. Most of the time, this … Read More
The Ultimate Checklist for an All-Star LinkedIn Profile
When it comes to B2B social selling, your LinkedIn profile is equivalent to your personal billboard. Your profile picture and headline will follow you into every connect request you make and every message you send. See examples here: Potential partners, customers, and employees will develop their first impressions based on the images, headline, and profile summary on your page. And … Read More
How to follow up with prospects on LinkedIn
Nothing is more exciting for us than to notify our clients about their first set of leads. People are interested in their product or service, and there’s potential to close a sale. But it’s not as easy as hopping on the phone and signing a contract. without a good infrastructure for nurturing these leads. The average B2B buying cycle is … Read More
5 Things to Post on LinkedIn to Stay Top of Mind
For some, LinkedIn is a no-brainer. But for most, LinkedIn is a bit of an enigma. Sure, it makes sense to post when you’re promoted, have a career change, or want to celebrate a work anniversary. But these things happen once a year at most, which leaves the activity feeds on most profiles bare. What’s the Point? 90% of LinkedIn … Read More
5 Tips from a Social Seller on How to Make it Work
Back in the 1980s, social selling meant scheduling steakhouse dinners, hitting the golf course, networking at business conferences and, when all else failed, cold calling and canvassing. In today’s digital world, these methods are considered either outdated, inefficient, or both. And now, in a pandemic, face-to-face social networking opportunities are scarce regardless. On the other hand, many business-owners feel out … Read More
How Much Do LinkedIn Ads Cost? A LinkedIn Ad Pricing Guide
LinkedIn is the most powerful B2B social network… and the most underutilized advertising platform. You know LinkedIn as the world’s largest professional networking site. You’ve used it for years to connect with colleagues, find and post job openings, and learn more about your industry. Now, you’re ready to leverage its advertising potential. Though LinkedIn Ads have been around since 2005, … Read More
How to Track Conversions for HubSpot Meetings – FINALLY! [FREE Code Snippets]
Learn How to Use Google Tag Manager & JavaScript Event Listeners to Track Booked Meeting Conversions – with Google, LinkedIn, and Facebook Ads Examples. Are you using HubSpot Meetings and frustrated by not being able to track conversions when a prospect books a call with you?! 🤬 After working with dozens of HubSpot run companies… we’ve seen first hand that … Read More
How to Build a LinkedIn Lead Gen Funnel
Does your company rely on lead gen to sell a B2B product or service? Is your target customer in a very specific industry, company size, or even job? Most teams I talk to are struggling with weak, unqualified leads that are wasting your time — some people may be filling out your form or downloading your guide, but they’re really … Read More
Lead Generation Funnel Checklist
✅Ready to build and launch your lead generation funnel? ✅ Follow this checklist to make sure you have all of your bases covered… to squeeze the best performance out of your funnel. Or if you’re not getting as many leads as you’d like, then review to see if there’s anything you’re missing!
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