The B2B Marketer’s Guide to LinkedIn Ad Targeting for 2020

Anthony BlatnerLead Generation, LinkedIn Ads, News

If you want to grow your business, reaching decision-makers is the name of the game. And there’s no better way to reach decision-makers at B2B companies than LinkedIn. With over 645 million members, LinkedIn is the largest community of professionals worldwide. Taking your outreach efforts to LinkedIn enables you to reach more than 61 million decision makers, including over 10 … Read More

How to Create The Best LinkedIn Ads: 15 Copywriting and Design Tips

Anthony BlatnerLinkedIn Ads

cover image for linkedin copy creative tips article

Do you need to create effective LinkedIn ads for your business… and are looking for best practices? LinkedIn is a very different social network from Facebook – stop re-using the same exact ad copy… (It does not work the same!) LinkedIn is a professional social network. Members are older on average, they’re in a “business mindset”, and they’re using LinkedIn … Read More

How to Build a LinkedIn Lead Gen Funnel

Anthony BlatnerLead Generation, LinkedIn Ads, News, Resource

Anthony with a whiteboard funnel diagram

Does your company rely on lead gen to sell a B2B product or service? Is your target customer in a very specific industry, company size, or even job? Most teams I talk to are struggling with weak, unqualified leads that are wasting your time — some people may be filling out your form or downloading your guide, but they’re really … Read More