Traditional lead generation means first establishing a target market, and then reaching out to ask “Does our product/service interest you at the moment?” If the prospect says Yes , then we commence with a tried-and-true sales process. Set a discovery call → Make the pitch → Answer questions → Field objections → Close the deal. Most of the time, this … Read More
The Ultimate Checklist for an All-Star LinkedIn Profile
When it comes to B2B social selling, your LinkedIn profile is equivalent to your personal billboard. Your profile picture and headline will follow you into every connect request you make and every message you send. See examples here: Potential partners, customers, and employees will develop their first impressions based on the images, headline, and profile summary on your page. And … Read More
How to follow up with prospects on LinkedIn
Nothing is more exciting for us than to notify our clients about their first set of leads. People are interested in their product or service, and there’s potential to close a sale. But it’s not as easy as hopping on the phone and signing a contract. without a good infrastructure for nurturing these leads. The average B2B buying cycle is … Read More
5 Things to Post on LinkedIn to Stay Top of Mind
For some, LinkedIn is a no-brainer. But for most, LinkedIn is a bit of an enigma. Sure, it makes sense to post when you’re promoted, have a career change, or want to celebrate a work anniversary. But these things happen once a year at most, which leaves the activity feeds on most profiles bare. What’s the Point? 90% of LinkedIn … Read More
5 Tips from a Social Seller on How to Make it Work
Back in the 1980s, social selling meant scheduling steakhouse dinners, hitting the golf course, networking at business conferences and, when all else failed, cold calling and canvassing. In today’s digital world, these methods are considered either outdated, inefficient, or both. And now, in a pandemic, face-to-face social networking opportunities are scarce regardless. On the other hand, many business-owners feel out … Read More
How to Setup Your Calendar Widget
Want your leads to book sales meetings right on your calendar? Then add an appointment setting flow to your funnel! The best way to do so is by using a self-service booking widget. How to Setup Your Calendar Widget — Watch Video These embedded calendars are awesome because it lets the prospect drive the process. They can select the date … Read More
How To Get Bigger Customers With LinkedIn (Meetup Presentation)
Want to get bigger customers for your business? Know you should be using LinkedIn more, but don’t know where to start? There’s over 660M professionals on LinkedIn, and over 50% are a Manager or ABOVE. Learn how your business can use LinkedIn to attract better customers! Anthony from ModernMedia.io will be sharing his framework for LinkedIn advertising that has attracted … Read More
How to Nurture Your Leads
Best Practices For Following Up With Prospects You’re generating leads… awesome! What’s next?! We need to encourage our prospects to take the next step – and that’s done with lead nurturing. Lead generation is a Top of Funnel strategy. Your lead magnet draws the attention of your prospect and starts the conversation. There are a lot of things that happen … Read More
How to Create the Perfect Lead Magnet
Lead Magnet Ideas, Tips, and Best Practices for Social Media Advertising Campaigns Are you trying to attract customers to your business and wondering how to start the conversation? The best lead generation funnels start with a lead magnet. 🧲 A lead magnet is an asset of value that helps attract people in your target audience to your business by offering … Read More
The B2B Marketer’s Guide to LinkedIn Ad Targeting for 2021
If you want to grow your business, reaching decision-makers is the name of the game. And there’s no better way to reach decision-makers at B2B companies than LinkedIn. With over 645 million members, LinkedIn is the largest community of professionals worldwide. Taking your outreach efforts to LinkedIn enables you to reach more than 61 million decision makers, including over 10 … Read More