The B2B Marketer’s Guide to LinkedIn Ad Targeting for 2020

Anthony BlatnerLead Generation, LinkedIn Ads, News

If you want to grow your business, reaching decision-makers is the name of the game. And there’s no better way to reach decision-makers at B2B companies than LinkedIn. With over 645 million members, LinkedIn is the largest community of professionals worldwide. Taking your outreach efforts to LinkedIn enables you to reach more than 61 million decision makers, including over 10 … Read More

How to Create The Best LinkedIn Ads: 15 Copywriting and Design Tips

Anthony BlatnerLinkedIn Ads

cover image for linkedin copy creative tips article

Do you need to create effective LinkedIn ads for your business… and are looking for best practices? LinkedIn is a very different social network from Facebook – stop re-using the same exact ad copy… (It does not work the same!) LinkedIn is a professional social network. Members are older on average, they’re in a “business mindset”, and they’re using LinkedIn … Read More

How Much Do LinkedIn Ads Cost? A LinkedIn Ad Pricing Guide

Anthony BlatnerLead Generation, News, Resource

how much do linkedin ads cost

LinkedIn is the most powerful B2B social network… and the most underutilized advertising platform. You know LinkedIn as the world’s largest professional networking site. You’ve used it for years to connect with colleagues, find and post job openings, and learn more about your industry. Now, you’re ready to leverage its advertising potential. Though LinkedIn Ads have been around since 2005, … Read More

How to Capture UTM Parameters in Your Wufoo Form [Code Included]

Anthony BlatnerLead Generation

FINALLY Track Form Submissions and Know Where Your Leads Are Coming From! CONTENTS What are UTM parameters Add UTM fields in your Wufoo form Get field IDs from Wufoo API Information Add JQuery Library Add JavaScript URL parsing methods Embed Wufoo form on your page Pass tracking data to Wufoo form Test! Bonus: Facebook Ads, LinkedIn Ads, and Google Ads … Read More

How to Track Conversions for HubSpot Meetings – FINALLY! [FREE Code Snippets]

Anthony BlatnerLead Generation, Resource

How to track conversions for hubspot meetings

Learn How to Use Google Tag Manager & JavaScript Event Listeners to Track Booked Meeting Conversions – with Google, LinkedIn, and Facebook Ads Examples. Are you using HubSpot Meetings and frustrated by not being able to track conversions when a prospect books a call with you?! 🤬 After working with dozens of HubSpot run companies… we’ve seen first hand that … Read More

How to Build a LinkedIn Lead Gen Funnel

Anthony BlatnerLead Generation, LinkedIn Ads, News, Resource

Anthony with a whiteboard funnel diagram

Does your company rely on lead gen to sell a B2B product or service? Is your target customer in a very specific industry, company size, or even job? Most teams I talk to are struggling with weak, unqualified leads that are wasting your time — some people may be filling out your form or downloading your guide, but they’re really … Read More

Lead Generation Funnel Checklist

Anthony BlatnerLead Generation, News, Resource

Lead Gen Funnel Checklist Summary

✅Ready to build and launch your lead generation funnel? ✅ Follow this checklist to make sure you have all of your bases covered… to squeeze the best performance out of your funnel. Or if you’re not getting as many leads as you’d like, then review to see if there’s anything you’re missing!

Modern Guide to Lead Generation

Anthony BlatnerLead Generation

Title slide for Lead Gen Guide

Lead generation is not a new problem… it’s one that’s been nailed over and over again by successful companies. There is a natural process from stranger to customer that we, as consumers, are used to. One that we’re comfortable with… and one that works. This guide will show you the blueprint and walk you through creating your own system!