If you want to grow your business, reaching decision-makers is the name of the game. And there’s no better way to reach decision-makers at B2B companies than LinkedIn. With over 645 million members, LinkedIn is the largest community of professionals worldwide. Taking your outreach efforts to LinkedIn enables you to reach more than 61 million decision makers, including over 10 … Read More
Do you need to create effective LinkedIn ads for your business… and are looking for best practices? LinkedIn is a very different social network from Facebook – stop re-using the same exact ad copy… (It does not work the same!) LinkedIn is a professional social network. Members are older on average, they’re in a “business mindset”, and they’re using LinkedIn … Read More
LinkedIn is the most powerful B2B social network… and the most underutilized advertising platform. You know LinkedIn as the world’s largest professional networking site. You’ve used it for years to connect with colleagues, find and post job openings, and learn more about your industry. Now, you’re ready to leverage its advertising potential. Though LinkedIn Ads have been around since 2005, … Read More
Does your company rely on lead gen to sell a B2B product or service? Is your target customer in a very specific industry, company size, or even job? Most teams I talk to are struggling with weak, unqualified leads that are wasting your time — some people may be filling out your form or downloading your guide, but they’re really … Read More
Lead generation is not a new problem… it’s one that’s been nailed over and over again by successful companies. There is a natural process from stranger to customer that we, as consumers, are used to. One that we’re comfortable with… and one that works. This guide will show you the blueprint and walk you through creating your own system!
Are you tracking every aspect of your funnel⁉ Do you know what drives your highest ROI… and your lowest ROI? (Where you need to focus your attention) If you’re advertising on Facebook or driving any paid traffic, tracking your funnel — down to the dollar — is the key to boosting your results. Your campaign should be guided by conversions … Read More
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